11/12/2024 By Daniella Daoud
Beneath the surface of the clean girl aesthetic and its minimalist, curated vibe lies something profound. A lifestyle that values wellbeing, mindfulness, and daily rituals that feel as good as they look. And no other drink embodies this philosophy than matcha itself. Every sip taken deepens the attitude and belief that taking care of yourself, inside and out, results in peacefulness and healthiness for the temple you were given. For anyone looking to harness that inner “clean girl vibe,” begin your mornings with a green frothy cup.
The reason as to why matcha is the superfood with benefits that align perfectly with the clean girl ethos, is the wellness science behind it. It is extraordinarily rich in antioxidants. Due to the way that matcha is processed, one of the factors being that the tea leaves are shaved, matcha being so rich in the natural antioxidants that fight harmful free radicals in the body and promotes overall wellbeing. This also works to combat inflammation and boost skin health, giving you that lit-from-within glow.
Matcha contains a special amino acid called L-theanine. It lowers your cortisol levels or your stress levels and promotes the ultimate relaxation to your day. No jitters and no crash, making it the ideal drink for your stress-free morning routine.
Social media has had a major influence in propelling matcha into the spotlight. It is no accident that matcha’s population skyrocketed as quick as it did. Social media has been the driving force behind its transition from a niche health trend to a symbol of modern-day style. Both TikTok and Instagram are filled to the brim with visually and aesthetically pleasing shots of perfectly made matcha lattes. It is the ideal prop for your morning routine reels or “what’s in my bag” posts, demonstrating to your followers that you have it together (even if you are still trying to figure it out).
The ultimate goal in every girl’s world is having a ritual that mirrors that peaceful mindfulness which preparing matcha brings. Emphasising slowing down and appreciating the little things in life is what all of us girls need. It is the act of self-care, from whisking the fine green powder into a creamy froth to savoring each sip. Unlike coffee, which often feels rushed, matcha invites you to take your time in life.
The preparation of the drink reflects the centrality of mindfulness in the aesthetic. The few tips to elevate the ritual are investing in quality and perfecting your technique. Looking for that ceremonial-grade matcha results in having the best flavour and beneficial factors, as well as buying the one with the most vibrant green colour. Also, use the traditional bamboo whisk to mix your matcha powder with hot water until it is frothy and then eventually add your choice of milk. Then if you are in the mood for a cheeky twist, try making it your own with a splash of vanilla, sprinkle of cinnamon or even honey. Then sip mindfully.
If you don’t want to make matcha at home, there is always somewhere nearby. For the London girlies, the hottest spot to drink the green elixir is currently Matchado, which is based all around the city and expresses the “taste&tranquility from Japan.”
It’s time to nourish the body and set the tone for a lifestyle which is effortlessly chic. It is the drink equivalent of a designer bag: luxurious and a little indulgent. At the end of the day, we are just girls.